While there are known favorites, success stories and both public domain and made-for-business networks out there o’plenty, adoption of social networks as fundamental ways of doing business is slow to come.
Some early predictions were that “intranet 2.0” would overtake tradiitonal methods of collaborating for most organizations by 2008. http://www.prescientdigital.com/articles/intranet-articles/intranet-2-0-social-media-adoption
Can we tease apart the elements that cause this slow uptake of what promised to be the ultimate silo buster, productivity enhancer and shared object holder? New programs like slack https://slack.com/ are gaining steam by aggregating common services… what other keys are there?
Q1. What role does the structure of traditional software have in the slower than expected adoption of collaboration software?
Q2. What role does the organization as container play in the adoption rates?
Q3. What are the human elements involved?
Q4. What might critical success factors be of enabling tools for productivity?
Join the conversation on Monday, March 23, at 9 p.m. ET, using Twitter hashtag #cdna, as we unpack these questions.