Can we unlock innovation on the collaborative web?
It’s no overstatement. Good ideas are the fabric of creativity and innovation. Small wonder that over time we’ve learned to hoard and protect those good ideas. Fear of economic survival has been a great motivator. Our personal and corporate livelihoods .. in the context of income and profit .. can seem tightly linked with knowledge and resources that are ours alone.
Only problem? The forces that seek to protect our best ideas help us to strand them, starving them of opportunity to grow. It’s ironic. But in our attempts to protect, we suffocate. We always hurt the ideas we love.
Steven B. Johnson has written extensively on new ideas, and he may be the clearest contemporary voice on the subject. Much of his thinking comes down to a radical, almost sacrilegious notion: the best ideas come from other great ideas. Corporate attorneys will tend to bristle at this. It’s counter to all we know about the value of ideas in a competitive market, and the legal structures put in place to protect our good and valuable property. That’s well and good. It’s based on 5 centuries of legal precedent. But are we paying attention to structural changes in the markets themselves, and how insight is flowing faster all around us? Are we starting to slip behind those who are better at listening and collaborating?
Let’s reflect on the evolution of ideas in the commercial space, to see where the concept of Intellectual Property (or more commonly “IP”) may go:
- IP1.0 Knowledge as Property. Using patents to protect unique designs, inventors claim rights to exclusive ways of doing something in hopes of economic advantage, but the rights are routinely contested in courts, tying up ideas, time and dollars.
- IP2.0 Commons. Establishing intent to share ideas in the public domain, a new system provides a way to classify shared content; while promising, the value and mechanics of the model are still being worked out.
- IP3.0 Collaboration. An open and free exchange of ideas has been mostly on the commercial back burner, rendered inviable by centuries-old capitalist tradition of control and exclusion. Is the knowledge economy held hostage?
I am not suggesting we abandon IP and its associated legal underpinnings. Too much has been invested here, with whole industries and companies built on it’s foundation. The Creative Commons is clearly a step in the right direction. But for the long term, and especially as we consider the forces at work in a knowledge based economy, plodding along slowly may be the greater risk. If we continue to hoard and protect our best ideas, hoping to cling to a razor thin economic advantage, we are effectively cutting off sources of further innovation.
I believe there are several collaborative building blocks in a healthy knowledge economy, elements of a framework that can unlock the flow of thinking that leads to deeper innovation. I’ve written on this topic, and we should continue to unlock its elements.
The practice of Knowledge Management (or “KM”) also continues to make inroads on how we marshall our ideas, but it’s an undertaking that often struggles. There are lessons to be learned from this, even as KM practitioners search for new paths forward.
It’s impossible, of course, to reduce innovation to a formula. Though many models are in place to help us visualize competitive knowledge and the dynamics that influence it (Porter’s “5 Forces” comes to mind), the evolution of ideas .. true innovation .. always comes back to people working with people. Our best ideas are made richer and more viable with the input from someone else. And our own musings may be the inspiration that brings the vague notions of others to fruition. Whatever the model, we’ll remain sub-optimized as long as we hoard our best ideas. The advance of knowledge simply doesn’t work when it is kept behind locked doors. In 1813, Thomas Jefferson wrote in a letter:
“He who receives an idea from me, receives instruction himself without lessening mine; as he who lights his taper at mine, receives light without darkening me.”
Illuminating, yes, but an insight on ideas that has been generally lost.
SLA CID WEBINAR
- On Tuesday, December 16, 2014 at 1pm ET, I spoke at a webinar hosted by the Special Library Association’s Competitive Intelligence Division. We talked about evolving perspectives on how organizations and even ecosystems gain knowledge, exploring trends shared in this post, as well as some of the key drivers in Knowledge Management. I hope you were able to join us.
- If you missed it, the SLA CID may still have a recording of the webinar on You Tube; watch for our session to be posted soon.
- We’ve also linked to the webinar PDF.
Best regards .. have a safe and happy holiday!
Chris aka @sourcepov