Tag Archives: models

Agile Personas: A Step Toward More Dynamic Teams? #orgdna #futureofwork from 4/23/18

In our 2018 #orgdna conversations to date, we’ve been discussing the specific roles in organizations that are essential for new thinking. On the short list from our latest transcript, consider the value of team members like these:

  • Connector – linking concepts across domains, silos, or functions
  • Catalyst – sparking or challenging new thinking, helping others break from norms
  • Designer – envisioning alternate end states (what is possible?)
  • Aggregator – focused on semantics, solution elements and actionable takeaways
  • Practitioner/SME – subject matter expert on problems at hand

These roles are laser-focused on problem-solving skills. They may be less common on traditional org charts, but they are essential to high-functioning teams.

You’ll note classic titles like “VP” and “Director” are missing from the list. Titles assigned by H/R are important, but so often hardwire us to limited task assignments and accountabilities. They don’t speak to thinking skills or problem-solving skills – key qualifications for fluid organizations who need to change how they operate.

Perhaps we need something in the middle?

Enter Agile, a methodology for solution design that aligns well with the more dynamic models we’ve been discussing. It emerged from IT, but brings with it flexible charters, movable scope boundaries, and fluid participation. That sounds a lot like the future of work we’ve imagined. And Agile offers faster results than traditional “waterfall” models, dated approaches that deliver answers in annual increments, often after requirements have changed.

Who doesn’t need to move faster in today’s demanding business environements?

Agile uses the notion of Personas, generalized actors in an organization, to define problem/solution stakeholders. Personas are really archetypes, representative roles that help design teams explain how things need to work. Some examples:

  • Leader/Executive – ultimate owner/customer
  • Planner – surveying options, constraints, barriers, and optimal scenarios
  • Line Manager – ensuring resources and productivity, while removing barriers
  • Analyst/SME – subject matter experts, working out specifics

While personas like these seem more familiar than our skill-specific, hypothetical #orgdna roles, they are still generalized. This feels like a step in the right direction. And there are definitely overlaps.

I’ve updated the #orgdna #futureofwork Coggle to show this.

In our Monday 4/23 #orgdna chat, from 9-11pm ET, we’ll unpack how roles become personas in the Agile context, and how this opens up new thinking. Here are a few specific framing Q’s:

  • Q1. On Agile Personas. How might generalizing roles into Agile Personas make team and/or process design more fluid?
  • Q2. Focus on OD Mindset. For team builders, do Personas offer a useful conceptual middle ground between current state hierarchy/specialists and skill-based Roles we’ve been discussing?
  • Q3. Changing OD Mindsets on Key Roles. In practice, how might team builders leverage the power of conceptual Agile Personas and/or our skill-based Roles?
  • Q4. Titles. Are they still important?
  • Q5. Can Generalists take Action? Or do team members without task-specific accountabilities or authority face challenges?

Much to discuss here, as unpack our conception of roles in the organization, with a social complexity overlay. I hope you’ll join us.

Chris Jones aka @sourcepov | Charlotte NC US


ABOUT #ORGDNA.  If you’ve been following along, you’ll know our #orgdna conversation on Twitter is gaining momentum. What will the future of work look like? How can we get there?  See our new #orgdna META page for a little more background on our approach and objectives.  And, as always, we’ll see you online.