Innovation Within Our Sphere(s) of Influence:

The first point in any decision to change is a realization or recognition there is a need; that is to say, we have deemed our Present Condition to be Unacceptable. Ideally we have quantifiable measurements, and that may not be the case. We then envision a Future Condition which is forecast to be desirable.

Having decided we want to bring about this Future Condition, a Plan of Action is developed and implemented. There are a number of variables to be considered, sets of terms which drive the type of activity. The combinations of these variables are not fininite; however, they need to be understood and the impact examined. We can look first at the two broad categories (these are depicted in the attached Chart):

  1. Adoption which results in Change; and,
  2. Innovation which leads to Transformation.

These terms are defined as follows:

  • Adoption: The use of a different method from that which is in current use;
  • Change: Substitution to become different;
  • Innovation: Changing the established in favor of new methods or ideas (in use for the 1st time);
  • Transformation: Resulting in new composition or structure; thorough and dynamic.

Joseph Pine II in his 1999 book “The Experience Economy” describes the transformation of the economy from: Agrarian to Commodity to Service to Experience. The logic and support is quite clear and leads us to understand economies are dynamic. I was able to hear him speak a number of years ago where he noted his understanding of the next stage in the evolution of the economy. Pine described the Transformation Economy.

In the Experience Economy a vacation to Paradise Island in the Bahamas is exactly what it is intended to be: a wonderful experience. The time and expense meet the requirements of our expectations; however, we exit the same as we entered. Two weeks in the Colorado mountains at a retreat that focuses on exercise, diet, and mental health is intended to cause us to “take better care of ourselves” following that event – we anticipate a Transformation.

For final consideration: Spheres of Influence. There are five binary spheres in-play giving rise to complexity of combination. These spheres are:

  • Ourselves | Others  – (Personal reach);
  • Present | Future  – (Time horizon);
  • Direct | Indirect  – (Intensity of Action);
  • Individual | Group  – (Extent of reach);
  • Actual | Virtual  – (Network involved).

We accept the general need to change or become irrelevant. Adoption may be the course for organizations and individuals in most circumstances – applying “tried and true” methods to achieve the desired condition. When is Innovation the better choice?

Proposed Questions for the chat scheduled for January 19th, 2015:

  1. Adopt to Change and Innovate to Transform; Correct or other categories?
  2. What are our Spheres of Influence?
  3. Is there a way to determine if Innovation is better that Adoption?
  4. Can we utilize Pine’s Transformation Economy concept to build a biz model?
  5. What happens when the Desired State forecast proves inaccurate?

Thank you for the opportunity to share these thoughts and discuss them with each of you!Innovation.3

About D. Scott Smith

Principal at D. Scott Smith, MBA; Bringing your products & services to customers. scott@dscottsmith.com View all posts by D. Scott Smith

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