The first point in any decision to change is a realization or recognition there is a need; that is to say, we have deemed our Present Condition to be Unacceptable. Ideally we have quantifiable measurements, and that may not be the case. We then envision a Future Condition which is forecast to be desirable.
Having decided we want to bring about this Future Condition, a Plan of Action is developed and implemented. There are a number of variables to be considered, sets of terms which drive the type of activity. The combinations of these variables are not fininite; however, they need to be understood and the impact examined. We can look first at the two broad categories (these are depicted in the attached Chart):
- Adoption which results in Change; and,
- Innovation which leads to Transformation.
These terms are defined as follows:
- Adoption: The use of a different method from that which is in current use;
- Change: Substitution to become different;
- Innovation: Changing the established in favor of new methods or ideas (in use for the 1st time);
- Transformation: Resulting in new composition or structure; thorough and dynamic.
Joseph Pine II in his 1999 book “The Experience Economy” describes the transformation of the economy from: Agrarian to Commodity to Service to Experience. The logic and support is quite clear and leads us to understand economies are dynamic. I was able to hear him speak a number of years ago where he noted his understanding of the next stage in the evolution of the economy. Pine described the Transformation Economy.
In the Experience Economy a vacation to Paradise Island in the Bahamas is exactly what it is intended to be: a wonderful experience. The time and expense meet the requirements of our expectations; however, we exit the same as we entered. Two weeks in the Colorado mountains at a retreat that focuses on exercise, diet, and mental health is intended to cause us to “take better care of ourselves” following that event – we anticipate a Transformation.
For final consideration: Spheres of Influence. There are five binary spheres in-play giving rise to complexity of combination. These spheres are:
- Ourselves | Others – (Personal reach);
- Present | Future – (Time horizon);
- Direct | Indirect – (Intensity of Action);
- Individual | Group – (Extent of reach);
- Actual | Virtual – (Network involved).
We accept the general need to change or become irrelevant. Adoption may be the course for organizations and individuals in most circumstances – applying “tried and true” methods to achieve the desired condition. When is Innovation the better choice?
Proposed Questions for the chat scheduled for January 19th, 2015:
- Adopt to Change and Innovate to Transform; Correct or other categories?
- What are our Spheres of Influence?
- Is there a way to determine if Innovation is better that Adoption?
- Can we utilize Pine’s Transformation Economy concept to build a biz model?
- What happens when the Desired State forecast proves inaccurate?