Author Archives: D. Scott Smith

About D. Scott Smith

Principal at D. Scott Smith, MBA; Bringing your products & services to customers. scott@dscottsmith.com

Innovation Within Our Sphere(s) of Influence:

The first point in any decision to change is a realization or recognition there is a need; that is to say, we have deemed our Present Condition to be Unacceptable. Ideally we have quantifiable measurements, and that may not be the case. We then envision a Future Condition which is forecast to be desirable.

Having decided we want to bring about this Future Condition, a Plan of Action is developed and implemented. There are a number of variables to be considered, sets of terms which drive the type of activity. The combinations of these variables are not fininite; however, they need to be understood and the impact examined. We can look first at the two broad categories (these are depicted in the attached Chart):

  1. Adoption which results in Change; and,
  2. Innovation which leads to Transformation.

These terms are defined as follows:

  • Adoption: The use of a different method from that which is in current use;
  • Change: Substitution to become different;
  • Innovation: Changing the established in favor of new methods or ideas (in use for the 1st time);
  • Transformation: Resulting in new composition or structure; thorough and dynamic.

Joseph Pine II in his 1999 book “The Experience Economy” describes the transformation of the economy from: Agrarian to Commodity to Service to Experience. The logic and support is quite clear and leads us to understand economies are dynamic. I was able to hear him speak a number of years ago where he noted his understanding of the next stage in the evolution of the economy. Pine described the Transformation Economy.

In the Experience Economy a vacation to Paradise Island in the Bahamas is exactly what it is intended to be: a wonderful experience. The time and expense meet the requirements of our expectations; however, we exit the same as we entered. Two weeks in the Colorado mountains at a retreat that focuses on exercise, diet, and mental health is intended to cause us to “take better care of ourselves” following that event – we anticipate a Transformation.

For final consideration: Spheres of Influence. There are five binary spheres in-play giving rise to complexity of combination. These spheres are:

  • Ourselves | Others  – (Personal reach);
  • Present | Future  – (Time horizon);
  • Direct | Indirect  – (Intensity of Action);
  • Individual | Group  – (Extent of reach);
  • Actual | Virtual  – (Network involved).

We accept the general need to change or become irrelevant. Adoption may be the course for organizations and individuals in most circumstances – applying “tried and true” methods to achieve the desired condition. When is Innovation the better choice?

Proposed Questions for the chat scheduled for January 19th, 2015:

  1. Adopt to Change and Innovate to Transform; Correct or other categories?
  2. What are our Spheres of Influence?
  3. Is there a way to determine if Innovation is better that Adoption?
  4. Can we utilize Pine’s Transformation Economy concept to build a biz model?
  5. What happens when the Desired State forecast proves inaccurate?

Thank you for the opportunity to share these thoughts and discuss them with each of you!Innovation.3